Roofing Marketing Company

Storm response: the part that cannot wait

The companies that win storm work are rarely the ones with the best creative. They are the ones who were in front of that neighbourhood first, while the tarps were still going up.

That means campaigns ready to launch rather than ready to brief. Neighbourhood-level targeting on Meta around the actual damage path, search campaigns with budget released rather than built from scratch, and a site that can take a traffic spike without falling over.

• Targeting drawn around the storm path, not a radius around your office
• Campaigns pre-built so launch is hours rather than a week of setup
• Landing pages for storm and insurance work, not the generic homepage
• Call capacity planned before the spike, not during it

Showing up for "roof repair near me"

Most roofing work still starts with a local search, and most of those clicks go to the three businesses in the map pack. Getting there is a function of three things: a Google Business Profile that is actually managed, review volume and recency, and real service area pages for the towns you work in.

The service area pages are where most roofers lose. One page listing thirty towns ranks for none of them. Thirty near-identical pages with the town name swapped is a pattern Google recognises as thin content and can suppress the whole site for. The work is writing genuinely different pages for the markets that matter most, and expanding as you have real projects to reference.

Paid search, and when Local Services Ads beat it

For roofing, Local Services Ads are often the cheapest phone call you can buy. They sit above everything else, carry the Google Guaranteed badge, and charge per lead rather than per click — so you stop paying for the person researching how to patch a roof themselves.

Standard Google Ads still earn their place for the terms LSA does not cover and for retargeting. The thing that decides whether either works is unglamorous: conversion tracking wired up before the first dollar, so you can tell which clicks became booked jobs rather than guessing from a click-through rate.

Reviews, which decide who gets the call

Three roofers appear in the map pack. One has 180 reviews at 4.8, one has 31, one has nine from four years ago. The homeowner reads the rating, glances at the two most recent, and calls. Review count is routinely the single largest difference between two otherwise identical companies.

The mechanics that work are boring and consistent: a text sent while the crew is packing up, with a one-tap link straight to the review form. Not an email a week later, and not a card left on the counter. A steady trickle also beats thirty in one week, which looks exactly like what it is.

Answering the calls the marketing produces

The most expensive failure in roofing marketing is not a bad campaign. It is a paid lead that rang four times and hit voicemail, because the crew was on a roof and the office closed at five. That lead is paid for twice: once to generate, once in the job that went to someone else.

Alex, our AI receptionist, answers every call around the clock in a natural voice, handles the common questions, books into your calendar, and escalates genuinely urgent calls to a person. During a storm week, when volume multiplies overnight, it is the difference between capturing the spike and watching it go past.

Why A&B for roofing

Fifteen years in this trade specifically, not fifteen years of marketing in general. Our client base is concentrated in roofing, siding, windows and the building supply distributors who sell to them — which means we plan around storm season rather than being surprised by it, and we understand both ends of the supply relationship.

Our office is at Burr Ridge, so for Chicago-area roofers we can walk a job site and photograph real work. For a trade where the finished product is invisible from the street, that photography is doing more selling than any copy on the page.

We work with several roofing and exteriors contractors in Illinois, among others. Results for those engagements are being verified before we publish them — we would rather show a gap than a number nobody can stand behind.