Co-Op Marketing Programs
Turn manufacturer co-op funds into growth.
Most distributors leave co-op dollars on the table every year. We build and run marketing programs that qualify for manufacturer co-op reimbursement — handling the creative, the compliance paperwork, and the claims so you capture funds you're already owed and stretch every marketing dollar further.
What's included
- Co-op fund qualification and claims management
- Manufacturer-compliant creative and documentation
- Integrated print and digital programs
- Corporate and branch-level campaign support
Simple to start. Built to last.
Discovery call
We learn your business, your market, and your goals — then tell you honestly what will move the needle.
Your custom plan
We build the plan and get to work, with one dedicated point of contact who actually picks up the phone.
Results & reporting
Transparent reporting on what's working, and we adapt as your market moves. No black boxes.
Most distributors and contractors leave co-op marketing funds on the table every year — not because the money is not available, but because managing manufacturer co-op programs is complicated, time-consuming, and easy to get wrong. A&B Consulting Group specializes in co-op program management, handling everything from fund qualification to creative production to compliance documentation to claims submission.
Manufacturer co-op programs require specific creative standards, documentation formats, and submission timelines. Miss a deadline or submit non-compliant creative and you forfeit the reimbursement. A&B's team understands the requirements of major building products manufacturers — roofing, siding, windows, doors, and exterior products.
Our co-op program management covers integrated print and digital campaigns — direct mailers, digital ads, social media, email — all produced to manufacturer spec and documented for claims submission. We track every dollar of co-op spend, maintain all required documentation, and submit claims on your behalf.
For Richards Building Supply branches, independent distributors, and contractors with manufacturer partnership agreements, co-op programs can cover 50 to 100 percent of qualifying marketing spend. That means more marketing for less out-of-pocket cost.
We have managed co-op programs for building supply distributors across Illinois, Ohio, Indiana, Michigan, Wisconsin, and beyond. Our clients consistently capture more co-op funds than they did before working with A&B.