Co-Op Marketing Programs
Turn manufacturer co-op funds into growth.
Most distributors leave co-op dollars on the table every year. We build and run marketing programs that qualify for manufacturer co-op reimbursement — handling the creative, the compliance paperwork, and the claims so you capture funds you're already owed and stretch every marketing dollar further.
What's included
- Co-op fund qualification and claims management
- Manufacturer-compliant creative and documentation
- Integrated print and digital programs
- Corporate and branch-level campaign support
Most distributors and contractors leave co-op marketing funds on the table every year — not because the money is not available, but because managing manufacturer co-op programs is complicated, time-consuming, and easy to get wrong. A&B Consulting Group specializes in co-op program management, handling everything from fund qualification to creative production to compliance documentation to claims submission.
Manufacturer co-op programs require specific creative standards, documentation formats, and submission timelines. Miss a deadline or submit non-compliant creative and you forfeit the reimbursement. A&B's team understands the requirements of major building products manufacturers — roofing, siding, windows, doors, and exterior products.
Our co-op program management covers integrated print and digital campaigns — direct mailers, digital ads, social media, email — all produced to manufacturer spec and documented for claims submission. We track every dollar of co-op spend, maintain all required documentation, and submit claims on your behalf.
For Richards Building Supply branches, independent distributors, and contractors with manufacturer partnership agreements, co-op programs can cover 50 to 100 percent of qualifying marketing spend. That means more marketing for less out-of-pocket cost.
We have managed co-op programs for building supply distributors across Illinois, Ohio, Indiana, Michigan, Wisconsin, and beyond. Our clients consistently capture more co-op funds than they did before working with A&B.