Contractor Marketing Agency

The useful ones do four things: make sure you appear when a homeowner searches, make sure the page they land on gets them to call, make sure something answers when they do, and make sure you can tell which of those is working. That means website, search and map rankings, paid ads, reviews and lead response run together. An agency that only sells you one of those is selling you a part of the answer and letting you discover the rest yourself.

The number that matters is not a percentage of revenue, it is what a booked job costs you and whether that is less than the job is worth. A roofer who pays $90 for a lead that closes one in four at an $11,000 average ticket is doing well. The same $90 is terrible if the close rate is one in twenty. We would rather work that out with your numbers than quote you an industry percentage that ignores your margins.

Google Ads and Local Services Ads can produce calls in days. SEO and map-pack rankings take months — Google Business Profile improvements often show within a few weeks, new service area pages two to four months, competitive head terms six to twelve. Most contractors run both for that reason: ads cover the gap while the rankings build, and the rankings reduce how much you depend on ads later.

Yes. Our office is in Burr Ridge and we work across the western suburbs and Chicago in person, but we serve clients in 17 states. Local matters most for in-person things — walking a job site, photographing real work — and for understanding a market. The rest travels fine.

Three things. Demand is lumpy and often weather-driven, so a campaign that ignores a storm path is leaving money on the table. The buying window is short — a homeowner with an active leak is not comparing five companies over a fortnight. And the job usually goes to whoever answers first, which means lead response is part of the marketing rather than something that happens after it.

Yes, and the timing is the whole product. A storm response campaign is neighbourhood-level targeting around the actual damage path, launched within days rather than weeks, across ads, social and direct mail. The companies that win storm work are not the ones with the best creative, they are the ones who were in front of that neighbourhood first.

Yes, all of it. The domain, the hosting, the code, the Google Ads account and the Google Business Profile stay in accounts you control. We have taken over too many clients who discovered their previous agency owned their ad account and their review history to think that is acceptable.

Then we will not try to sell you a new one. We will test it — load time on a phone, whether a visitor can call in one tap, whether the service pages exist that you need to rank — and tell you what is worth fixing. Sometimes the honest answer is that the site is fine and the problem is that nothing is driving traffic to it.

We do, and it is one reason contractors end up working with us. We market for the distributors who supply the trades as well as the contractors themselves, which means we understand both ends of that relationship — including co-op advertising funds, which a lot of contractors never claim because the paperwork is tedious.

Run our free assessment. It checks your site speed, your local search visibility, your reviews and your lead capture, and scores them. It takes a few minutes and you get the findings whether or not you ever speak to us — including the cases where the honest answer is that you do not need an agency yet.